Turn Branding on Its Head : A Cheeseburger's Tale
Ever wondered what it would take to transform a humble cheeseburger into a marketing sensation? Well, our buddy Carl the Cheeseburger is about to show us just that. Carl's been feeling a little bland . He knows his classic recipe is mouthwatering, but he's yearning something more. He wants to stand out in a world of sandwiches. That's where the mag